Blog: Business

One of the best parts of running in entrepreneurial circles is hearing other business owners’ passion for their work and hearing why they got started. We love hearing about the larger mission they serve and about their visions for where they’re going.  We also love encouraging would-be entrepreneurs to chase after their dreams! Everyone we […]

“You do NOT need a website” and “you don’t need a website if you have a Facebook page” are some of the most common pieces of advice we received when we were just starting out as virtual assistants. To some degree, this was actually really good advice. You do not need a website to get […]

If you’ve been in business for a little while, chances are you’ve heard talk about sales funnels. But what are sales funnels? And why might you need one for your business?  When I visited Ireland in 2014, one of the coolest things I saw was a shepherd guiding his sheep through a pastor with the […]

Listening to the horror stories about hiring a web designer is enough to make anyone uneasy. There’s that one your friend just told you about the designer she hired from Brazil. The fact that he barely spoke English should have been enough to scare her off, but she put her faith in a guy who […]

Let’s cover one of the simplest yet surprisingly potent legal defences you can set up to protect you and your business: having a privacy policy! Last year Monica and I went on an overnight backpacking trip with some good friends of ours. For days we planned our hiking route, our camping spot, and the food […]

Recently Monica and I took part in a playful design competition where we both created websites for a fictional burger joint. We left the voting of whose was better up to our online audience! The prize? A 15-minute footrub from the loser.  This was such a fun experiment, and ultimately we both learned some very […]

If you had to sum up your business in a feeling, what would that feeling be?  Is it motivation? Happiness and fun? Playfulness? Perhaps you want people to think of loyalty, or confidence when they see or think of you and your brand.  Before we tell you what feelings we try to bring up with […]

Like most women in America, I grew up watching all of Disney’s happily-ever-afters. I was fascinated by them; it was easy. Perfect girl meets perfect boy, and by the end of a 90-minute movie, they were off to begin their perfect life together.  These movies gave me high expectations for my future prince charming, so […]

Hook Them With Your Elevator Pitch An elevator pitch (or elevator speech) is your chance to quickly explain to someone what your company is all about. Maybe you want to sell something, network, or pitch to an investor. In any case, you need a way to tell someone who your company is in about 30 […]

As a business owner, you know that the adage “time is money” isn’t always true. Many times, especially in the beginning of our business, we put far more into our business than we take out. This ingrained belief that time equals money is the driving factor behind a toxic environment called hustle culture. We believe […]