Welcome to The Blog! 

Read Part 1 Here Read Part 2 Here [We would like to mention that we are affiliates for some of the tools found below. In other words, we may earn a  commission when you or someone else uses our links to make a purchase. Don’t worry though, it won’t cost you a thing! In fact, […]

Read Part 1 Here In Part 1, we talked about The What of brand identity and how a branding guide can inform that. Now let’s talk about The Why: Why you—yes, you!—need branding.  You’re Selling The Brand Branding is the foundation for marketing efforts. If you try marketing your products or services without brand clarity, […]

Your brand is your company’s identity. It’s how people recognize you. Customers need to have a solid understanding of your company’s personality in order to identify and remember it. Personality is how customers know what you stand for. 

One of the reasons we got into web design and branding was our fascination with the psychology behind the design. Understanding how the brain works when presented with certain stimulation gives you the ability to harness that power. Once you have mastered that power you can influence the way that people think. Sounds like freaky […]

So you’ve recently started a business… good for you! Or maybe you’ve been running a business for some time and you’re shifting, or rebranding. Either way, you’re a small business owner who’s ready to take your business up a notch and claim a corner of the internet as yours. You know you need a website […]