Welcome to The Blog! 

One of my pet peeves is when people ask me what kind of drink our business would be. What exactly does that tell you about a business? Not much. It can be interpreted a million different ways… That being said… What kind of drink would your business be… if you had to choose?  Our business, […]

Ñande Travel is our passion project. Two websites were built using the same branding. Which do you like better?

Project Background Dena came to us because she needed a change. She was ready to start her business, Dena’s Dog Care, but she didn’t really know where to begin. She’s a passionate animal lover and will do anything for her little pups! When she decided it was time to turn this love of hers into […]

Hook Them With Your Elevator Pitch An elevator pitch (or elevator speech) is your chance to quickly explain to someone what your company is all about. Maybe you want to sell something, network, or pitch to an investor. In any case, you need a way to tell someone who your company is in about 30 […]

Read Part 1 Here Read Part 2 Here [We would like to mention that we are affiliates for some of the tools found below. In other words, we may earn a  commission when you or someone else uses our links to make a purchase. Don’t worry though, it won’t cost you a thing! In fact, […]

Project Background This was Austin’s Design he created to compete in our first-ever design competition! The competition was to create a landing page on Showit and brand identity for a fictitious burger company. Austin’s goal was to create a classy feeling burger restaurant that was simple and upscale, yet comfortable. He used black and white […]

This was Monica’s landing page design for our first-ever design competition! This competition required that we create a brand and a landing page for a fictitious burger company. Monica created Big Burger Co. Her goal was to create something that was personable, warm, friendly while still being up-scale. She used deep reds for the warm-cozy […]

Read Part 1 Here In Part 1, we talked about The What of brand identity and how a branding guide can inform that. Now let’s talk about The Why: Why you—yes, you!—need branding.  You’re Selling The Brand Branding is the foundation for marketing efforts. If you try marketing your products or services without brand clarity, […]

Your brand is your company’s identity. It’s how people recognize you. Customers need to have a solid understanding of your company’s personality in order to identify and remember it. Personality is how customers know what you stand for. 

One of the reasons we got into web design and branding was our fascination with the psychology behind the design. Understanding how the brain works when presented with certain stimulation gives you the ability to harness that power. Once you have mastered that power you can influence the way that people think. Sounds like freaky […]